Analytics and Marketing

Online business is the most evolved business in today’s scenario. To survive and thrive well, following a standard process is important. There are many factors that affect the success of your online business.

Let’s consider few examples; there are many promotions and advertisements on the social media, internet and other forms. We only look for the promotion on the social page and mostly check for information and its genuineness on the internet. It’s not the vice versa, we never accept an info blindly on the social media sites, this is a rare case.

Online business is very much the same, though you promote them great on the social media with too many accounts and whole new logic in thinking and presenting, your web page needs to be trendy in order to convert them into leads.

So, how do you gauge the conversion? Who is converting the viewers into customers? How? Well, that’s the job of analytics. Analytics and marketing go hand in hand, to beat the right rhythm.

Analytics is the backbone in all SEO’s. It helps in finding out the traffic that is towards and away from your site, it measures a number of sales, and determines the rate of success or failure based upon these results.

Through analytics, it’s possible for the business owners or you, to collect this essential information and change them in order to attract customers, and turn them into leads. In case you need more info and services on the same, you can contact dilate digital, the most trusted SEO service provider, across the globe.

Analytics help you in all the below things:

  • To measure the volume of traffic
  • To assess the popularity of the page
  • Gets you the trendy and catchy keywords to implement on your page, to be highlighted on the top, based on the search engines feedback

That’s why we said, analytics is the backbone of Seo and both stay together.



Creating a website for your business is a big step. It could mean a huge leap for your business provided the web designing company you hire does the trick. You must look out for something like the digital marketing agency Glasgow to get a power packed website that will never fail to create a stir.

Hiring just about anyone may not work out. Always remember to some background homework before you hire a person or an agency.

  • Check if they are equipped with professionals to do the work
  • Have a look at the past work done by them, to make sure they are worth the money.
  • Make sure they have all web designers, marketing professionals as well as SEO experts.
  • One your part, make a check list of what you want and expect from the agency which makes working smooth for both the parties.

SEO: This is one of the most vital elements of any web designing agency. Making an SEO optimized website is crucial else no matter what else you do, the website is doomed. The reasons can be listed as below:

  • If a website doesn’t have the words commonly searched for then it will not be visible on the search engine. Thus reduce business significantly.
  • When the websites isn’t optimized or responsive it makes it difficult for mobile users, who will probably avoid visiting the website in future.
  • The redesigning procedure can be huge and incur a lot of expenses.

Make sure your company can provide the following SEO elements:

A website design that is responsive: The website must recognize and optimize for usage on a computer, mobile or table. It is a known fact that if your  website is mobile friendly, Google will reward you with higher visibility.

Solid Title tags: The keywords must be solid, such that they help appear higher on both Google as well as Bing.

High Quality Content: The content needs to be the best and relevant to the search keywords. It needs to be engaging and useful to the viewer.

Other factors like: Interlinking the page search with Google, high speed page loading, appropriate key word alignment and other such factors are equally crucial.